Being proactive about media engagement in first aid education
- Emily Oliver
- Gareth Bentley
Abstract
Having used Google Analytics to monitor the correlation between first aid phone app usage spikes and external media events such as news reports of terrorist attacks and popular shows featuring medical emergencies in their content, the conference explores the potential of appropriately utilizing media engagement to various ends based on timing, circumstance, and locational proximity.
Keywords: First Aid, education, learning, digital media, social media, apps, communication
How to Cite:
Oliver, E. & Bentley, G., (2019) “Being proactive about media engagement in first aid education”, International Journal of First Aid Education 2(1), 28-31. doi: https://doi.org/10.25894/ijfae.2.1.6
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